photo: http://www.nycgo.com/restaurant week
The list of restaurants participating in the annual NYC Restaurant Week 2010 (January 25-February 7) has been revealed on Tuesday! Majority of the restaurants participating are upscale fine dining from multi-ethnic cuisines and are offering 3 course prix-fixe lunch ($24.07) or 3 course prix-fix dinner ($35). Much more wallet friendly compared to the regular daily menu.
I have never participated during restaurant week and after reviewing 27 pages of restaurants listed, I am still not interested. Many of these participating restaurants are owned by highly acclaimed and well respected chefs in the culinary industry. I am a fan of many but for most I am really a fan not because of their cooking but as a branding strategist genius! And restaurant week is essentially a part of marketing as a win-win situation for diners, restaurants and the city alike.
So instead of dining at what’s listed for this year’s NYC restaurant week, here are my suggestions:
Whether you’re an annual ritual NYC Restaurant Week goer or not, Bon Appetit!