I was watching the 82nd Annual Oscars this past Sunday and this Diet Coke commercial came on with “Sweet Disposition” by The Temper Trap playing in the background. The melody of the guitar strings intro was familiar to my ears and I recalled hearing this song in 500 Days of Summer in the scene where Summer and Tom was taking the railroad in the sunset. No need for dialogues, just a montage of beautiful scenery and replace the muteness with a sweet sound of The Temper Trap “Sweet Disposition” and I am in love. Not necessarily with Diet Coke but with how nicely the 60 seconds commercial is put together. Montage of high profile occupations as a fashion designer, film director to an artist, each experiencing bliss in what they do for a living and drinking Diet Coke. The commercial ends with the message ‘Stay Extraordinary’ and it delivers the message in a glamorous sense. The commercial itself nor is the beverage is extraordinary but the song really enhances the product just like how every ingredients are important components to enhance a dish.
Another food- related commercial song I like is Absolut Vodka “Ceremony” by New Order
Website is marvelous too. Check it out!
Last but not least Frito Lays line of chips has won my heart again. Sunchips “So Much More” by Mark Robbillard
The message in going-green and bringing the awareness to consumers about compost and recycle is important to our Earth done beautifully.