Micellaneous, New York City Eats

NYC Restaurant Week 2010: OVERRATED

                                                     photo: http://www.nycgo.com/restaurant week

The list of restaurants participating in the annual NYC Restaurant Week 2010 (January 25-February 7) has been revealed on Tuesday!  Majority of the restaurants participating are upscale fine dining from multi-ethnic cuisines and are offering 3 course prix-fixe lunch ($24.07) or  3 course prix-fix dinner ($35).  Much more wallet friendly compared to the regular daily menu.  

I have never participated during restaurant week and after reviewing 27 pages of restaurants listed,  I am still not  interested.  Many of these participating restaurants are owned by highly acclaimed and well respected chefs in the culinary industry.  I am a fan of many but for most I am really a fan not because of their cooking but as a branding strategist genius!   And restaurant week is essentially a part of marketing as a win-win situation for diners, restaurants and the city alike. 

So instead of dining at what’s listed for this year’s NYC restaurant week, here are my suggestions:

NYC Resturant Week Pick : Artisanal Fromagerie, Bistro & Wine Bar  |||  Julie’s Pick: Murray’s Cheese Shop

NYC Restaurant Week Pick: Del Posto Ristorante ||| Julie’s Pick: Carmine’s Italian Seaport 

NYC Restaurant Week Pick: Morimoto ||| Julie’s Pick: Tomoe Sushi

NYC Restaurant Week Pick: Rosa Mexicano At Lincoln Center ||| Julie’s Pick: Red Hook Food Vendors

NYC Restuarant Week Pick: Tabla ||| Julie’s Pick:  Tiffin Wallah

NYC Restuarant Week Pick: Safran ||| Julie’s Pick: Pho Bang

NYC Restuarant Week Pick: Craftbar ||| Julie’s Pick: The Spotted Pig

NYC Restaurant Week Pick: Lupa ||| Julie’s Pick: Basta Pasta

Whether you’re an annual ritual NYC Restaurant Week goer or not, Bon Appetit!

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